Brooklyn Shares and Shares Alike with Yerdle

As parents in the city, we understand the concept of sharing. Sure, it’s something we work hard to teach our offspring–but it’s also a great tenet of our overly-cramped community.
From stoop sales to leaving treasures on curbs and brownstone steps, we here in BoCoCa are always sharing our gently used stuff, in the hopes someone will be able to use it and pay it forward. And now, a new social sharing platform called yerdle is here to manage all this good will.
The point of yerdle is to allow folks to get what they need from others in the community–for free. “We built yerdle to create a new way of getting the things you need without creating more waste,” said Co-founder Andy Ruben. “If you need a tent, a circular saw, kids soccer cleats, or thousands of other items try sharing through yerdle.”
Americans generate over 250 million tons of trash each year. “If you want to get rid of the clutter of items you barely use, try sharing through yerdle. Saving money and space doesn’t suck,” said Co-Founder Adam Werbach.
We tend to agree. And we’re interested in seeing what kind of online community can be built by founders Adam Werbach, author of Strategy for Sustainability; Andy Ruben, Former Chief Sustainability Officer at Walmart; and Carl Tashian from the founding team of Zipcar. That’s a pretty heavy duty brain trust. So here’s what to do if you’d like to check it out:
(1) Log on: www.yerdle.com
(2) Post an item (feel free to ask for something you need or give something you don’t)
(3) Spread the word. Tell your friends, like them on Facebook, etc. and grow your sharing circle.
Think digital spring cleaning folks! And good luck.

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